Features of a music video

Blog 6 pop video from Ropafadzo Mugadza 

Looking for an artist

For my song I decided to use a girl band.They would be the female versions of bands such as Mumford and sons or the vamps. They should have an indie/country sound to their music. Therefore as a result they would appeal to an alternative audience.

As a result they should have a simple unique yet fashionable look to them. It would usually be dark toned.  




They should have dark toned make up to go with their dark toned clothing. And to re enforce their simple and unique image.





They should all have different body types in order to be representative and appeal to different kinds of audiences.

 



The lead singer will get most attention from the camera therefore should have a very interesting look. They should be expressive and energetic.

Chosen track\ Gaining Permission

The song I have chosen is 'Deeper for you' by Melanie Ungar. This is a love song. I have asked permission from the artist on you tube and she has agreed to let me use her song. This song has a modern country feel to it and it leaves a lot of room for creativity in the music video.

How Pop Videos can be used to create a brand

Spice girls 

T      The spice girls were a synthetic girl group created when family management team Bob Herbert , Chris Herbert and Lindsey Casbon set about creating a girl group to compete with popular boy    bands that dominated the pop music scene in the mid  to late 1990s. 

T    The management placed an ad in the stage trade magazine saying;  

"WANTED: R.U. 18–23 with the ability to sing/dance? R.U. streetwise, outgoing, ambitious, and dedicated?"

This groups main selling point was their image. Each of the girls ha a certain image that was meant to appeal to a certain type of girl. 

Clothes of “Spice Girls”

•Their clothes were "carefully chosen for their first appearance on American TV. :

• Victoria in a sophisticated slinky black number,

•Emma in a baby-pink dress,

•Mel B in her leopard-skin trousers,

• Geri in red hot pants, top and bra,

•Mel C in her favorite Liverpool shirt and tracksuit bottoms 

They made an image of trying to promote girl power. In their videos they take control and push the men out of the way.




LADY GAGA VS ADELE 









Adele is a very organic artist with a beautiful and passionate voice who writes her own music. Her simple and realistic image makes her relatable female audience and she has been very successful. In this song about heartbreak she uses a black and white video of her walking to set a depressing and emotional setting that would be able to extract an emotional response from the audience.









Lady Gaga is different from this she is a rather synthetic artist her image is based on concepts and so are her videos. There is a high production value in her videos. They feature a lot of product placement as well. She is very erotic and is using sex appeal. The males watching her while she dances erotically re enforce Murvely ideas of the male gaze.