History of the Music Video

The 1940's was when the the tradition of pop music began. The most popular artist at the time was Bing Crosby. He was seen singing in his movies and TV shows. He had many fans which made the tv shows a success. This is were the idea of music videos evolved from.

Frank Sinatra was then began the biggest star of the 1950s replacing Bing Crosby ,  like him Frank was usually seen in TV shows movies and concerts. Sinatra started in 1935 when his mother persuaded a local singing group, The Three Flashes, to let him join. With Frank joining the group, they then became known as the Hoboken Four and they sufficiently impressed Edward Bowes. After appearing on his show, Major Bowes Amateur Hour, they attracted 40,000 votes and won first prize. Soon after Sinatra chose to go solo and got signed to Columbia records.

During the late 1950s Elvis took over popularity. Elvis was known to be the most significant cultural icons of the 20th century and was declared 'the King of Rock and Roll'. Elvis became the leading figure of rock and roll after shown on a series of network TV appearances and chart topping records. He energised interpretations of songs and sexually provocative performance style in which made him very popular and controversial. Elvis then had a 2 year break and then went back stronger than ever, appearing in Hollywood films and recording the soundtracks for the films. 

The Beatles were introduced in the 1960's. They were an english band who began incredibly popular and successful. They used to travel to America and perform of shows but after a while they got tiresome of this and decided to film themselves singing and playing music in Hampstead Heath London and that was one the first pop music videos ever made. It was for their song called 'Paperback writer'. We see qualities of this that are still popular in modern music videos. There is a are a lot of close up's of the four musicians in the video. The use of fast pace editing is incorporated as there are a lot of cut and different angles and camera movements. They are filmed playing music which is a convention of band music videos. 

The music video for rain is very similar to their first one but this one is better because the they edit the music video to the beat. There is much more increase in close up's and interesting shots. We see in this that they have began to evolve their use of music videos and are making them more dynamic.

Shot List

Shot List
Scene	Shot Number	Description
1 2 3	1-6 6-9 9-11	Low angle shot girls walking up the stairs.  Medium shot of the girls on the stage Close up of the main singer singing The main singer  skate park. Medium shot. Long shot facing graffiti at the park of main singer.  Medium shot of boys talking  Low angle shot of skating on a ramp  Pan of boy (shaky)  Over the shoulder shots of boy and girl talking  Tracking shot of boy teaching girls to skate.  Rolling shot on stage of secondary girl  Close up of main girls singing  Tracking shot of boy and girl at the park.  Close up main singer  Establishing scenery shot  Long shot of boy and girl walking away

Starting the editing process

I have started editing and am making sure that I am editing to the beat , I'm doing this by listening closely to the song and using markers by pressing the 'M' key on the keypad. This created green markers at the top to show me where there is changes in the beat.

There where too many cuts to the music video so , I have not began adding some other edits , this is a fade out that I added right at the end of the music video so it doesn't stop abruptly and it in however does so gradually as the song actually fades out as well , this was much more effective and looked more professional.

 I noticed that most of the transitions in the video where just cuts and after a while it looked rushed and it gave no indication to when scenes and shots where linked. So I decided to make the transitions smoother by adding things such as dissolves and fade in's this connects two different locations and it also keeps the video more exciting and visually pleasing.

Shooting Schedule

Case Study - Emil Nava

•Began as a runner for film production companies

•Worked for Blink Productions

•Now freelances for OB Management

•After working as a runner graduated to Assistant Director (A.D.) where he would manage the video shoots

•He signed to Academy – who are the biggest music video production company

•Then worked for Between the Eyes and now works mainly for Pulse

Emil’s first budget was for the band Kid British and the track Our House. The budget was £20,000. It was shot in Manchester using the local people. It took one day to film, two – three days to edit and 10 days of pre-production. It demonstrates the very tight time-scale involved.

  

•At his busiest Emil has made 24 music videos in one year

•When he began shooting videos for independent labels the budget would be as low as £5,000 to £10,000

•His most expensive video to date has been for Jessie J and the budget was £160,000



His videos focus more on excitement and concepts. 

Emil has taken a big step in the media industry by creating adverts which generally have a far higher budget and production value but allow of less creative freedom. The advert that Emil directed was the L'Oreal ' Dare to be Different'.