Editing the digipak

I've been looking for a font to use on my album cover. I have decided to use different fonts for the name of the artist and the album name. This is seen often as certain artists have a different font for their because their name is part of their brand. An example is Jessie J and the Arctic Monkeys

Editing of digipak

I have started the editing process for the digipak , the first image I'm working on is the album cover.

 This is the chosen image for the front cover , I decide to change the colouring of the image to make it look smoother

It ended up making the image look more professional and smooth. I also controlled the skin tones and darkened the make up to make it stand out more for a more glamorous look.

First digipak shoot

Today we had our first digipak shoot , we shot in a studio with highlighting control in order to achieve a lightened image.

Production Meeting

Today was the production meeting with my adviser we made decisions about the concept and narrative of the video. We made plan's about our possible locations and when we were going to visit them to ensure that they were appropriate. We have now come up with a list of possible performers and divided roles between us.

Album Art Practice

I did an album art practice , I selected a random image from a generator. I also selected a random , album name and band name.  I then manipulated the image so it would go with the theme the album name by changing the colour contrasts.

digipack

      Digipaks typically consist of a gatefold  paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. It means the cd comes in a cardboard flip-out case rather than a standard plastic hinged case. Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. 

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•        Pictures – usually at least one will be of the artist(s) and another might be of a scene that reflects the mood / genre of the record.
•          Track List including song writing credits.
•          One box with a Disk impression (perhaps a circle over an innocuous background that shows where the disc will go or alternatively the design on the actual disc).
•          A Band/Artist information section (names, instruments, additional musicians, Copyright and year of release etc.).
•          Bar-code and QR and a Logo for the record company.
•          Possibly reference to other albums by the same artist(s).

   The large image inside the Digipak  presents a lot of emotion through the use of the busy background full of beautiful bold roses and the way the protagonist is lying on them , creates a sense of weakness. The  red  roses also go with  her hair and  make the  album more aesthetically pleasing . Sex appeal is also shows through both  the images. The album cover looks seductive and mysterious. 

    The underlying toes in colour and closed eyes show some venerability and weakness which reflects the more emotional songs in the album. How ever the word's 'LOUD' still reminds the consumer that Rihanna is a bold and exciting artist. 

 Most of the digipak is black with white accents. There is no real picture of the singer but there is her hair which is famously known and used in the video ‘Chandelier.’ This goes with Sia's image of not wanting to be famous but being an 'idea' and an she uses her blond wig as an icon. Thus gives the album a sense of mystery and illusiveness. This contrasts against the black background and makes it stand out more. The back of the digipak, is also her hair, but spread out across the page with the track list in the top left hand corner. The hair on the main album cover is mainly centred, whereas the hair on the back cover is edged towards the bottom right. The font is quite small and scribbly making it less noticeable, instead the main focus being the hair. The colour is also the same white as the hair. On the CD, the writing is, instead of white, black so it contrasts with the white stripe.

Animatic

Story Board

This is my story board , it shows a basic plan of shots I will have in my video 

Final Music Video

Construction of the Advert

I started by manipulating the image to make it go along with the theme of the album cover. This mean's  I had to edit the picture the same way I did the album cover.  

I then duplicated the 5 stars and used them as reviews from well known and media companies as the sources of reviews. For the Sun would be a trusted and popular news paper therefore people are more likely to buy when they see a good review.

 I used the same font for the artists name as I did for the album cover because the font is part of brand that makes the artist recognisable.

 I made the album name big in order for it to grab the attention of the reader and make it more memorable in the readers mind.

After this I was done and this was my finished product , I darkened the image so it would match the black colour of the font.

Model of media

Rough Cut

I have done a rough cut of my music video and posted it on youtube in order to get feedback on what went well with my video and how to make it better. These are some of the comments I got on how to improve on my video.

To improve this I have started to use dissolves , fade in's and fade outs in order to make the transition smoother in my video and to link two characters in different locations.

Audience Feedback

From this audience feedback , it is clear that people responded well to mise en scene however , there were some things that could have been improved like the performance of the  music video , though the 'awkward' performance also helped shape a loveable image for the artist. Over all I think the music video was effective as it achieved the desired effect. It marketed the artist and entertained the audience. There was also a good got variation throughout the music video , therefore even though the music was slow the video was fast paced and kept the audience more entertained and interested and it was edited to the beat. It would have been better if I had used a wider range of shots because that would have added to the effect of my fast paced editing