Spice girls
T The spice girls were a synthetic girl group created when family management team Bob Herbert , Chris Herbert and
Lindsey Casbon set
about creating a girl group to compete with popular boy bands that
dominated the pop music scene in the mid to late 1990s.
T The management placed an ad in the stage trade magazine saying;
"WANTED: R.U. 18–23 with the ability to
sing/dance? R.U. streetwise, outgoing, ambitious, and dedicated?"
This groups main selling point was their image. Each of the girls ha a certain image that was meant to appeal to a certain type of girl.
Clothes of “Spice Girls”
•Their clothes were "carefully chosen
for their first appearance on American TV. :
• Victoria in a sophisticated slinky black
number,
•Emma in a baby-pink dress,
•Mel B in her leopard-skin trousers,
• Geri in red hot pants, top and bra,
•Mel C in her favorite Liverpool shirt and
tracksuit bottoms
They made an image of trying to promote girl power. In their videos they take control and push the men out of the way.
LADY GAGA VS ADELE
Adele is a very organic artist with a beautiful and passionate voice who writes her own music. Her simple and realistic image makes her relatable female audience and she has been very successful. In this song about heartbreak she uses a black and white video of her walking to set a depressing and emotional setting that would be able to extract an emotional response from the audience.
Lady Gaga is different from this she is a rather synthetic artist her image is based on concepts and so are her videos. There is a high production value in her videos. They feature a lot of product placement as well. She is very erotic and is using sex appeal. The males watching her while she dances erotically re enforce Murvely ideas of the male gaze.
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