Case Study - Emil Nava

•Began as a runner for film production companies

•Worked for Blink Productions

•Now freelances for OB Management

•After working as a runner graduated to Assistant Director (A.D.) where he would manage the video shoots

•He signed to Academy – who are the biggest music video production company

•Then worked for Between the Eyes and now works mainly for Pulse

Emil’s first budget was for the band Kid British and the track Our House. The budget was £20,000. It was shot in Manchester using the local people. It took one day to film, two – three days to edit and 10 days of pre-production. It demonstrates the very tight time-scale involved.

  

•At his busiest Emil has made 24 music videos in one year

•When he began shooting videos for independent labels the budget would be as low as £5,000 to £10,000

•His most expensive video to date has been for Jessie J and the budget was £160,000



His videos focus more on excitement and concepts. 

Emil has taken a big step in the media industry by creating adverts which generally have a far higher budget and production value but allow of less creative freedom. The advert that Emil directed was the L'Oreal ' Dare to be Different'.