Case Study - Alex Southam

• To begin with Southam undertook all the tasks on his videos – a ‘one man band’.
• Camera
• Lighting
• Editing
• Now uses a Director of Photography

  Has worked for Agile Films who describe him on their website as:

‘Alex Southam is an exciting new talent, working in a dizzying variety of styles across live action and animation. Entirely self-taught, his inventiveness and creativity have caught the eye with a series of diverse promos for the likes of the Walkman, and Lianne La Havas. Alex joined Agile in August 2012.’

Southam likes to format music videos as 'you can try new techniques and can have real artistic freedom'. He is less keen on commercials as they allow for ‘much less freedom’. He uses Vimeo to showcase his videos – this is becoming an increasingly important platform as it is considered to have ‘higher statuses than YouTube

•          His breakthrough came with the video Tesselate for Alt J
•          Budget £10,000
•          1 day shoot
•          Large cast
•          Special effects – used After Effects

This video is based off of the painting the school of Athens By Raphael. It uses a lot of close up , pan's  and zooms. This keeps it exciting and interesting to watch. Many of the visuals are amplified repeatedly because not much goes on but this keeps the video fast paced. There is a use of rewind when the dice goes back into the players hand we notice that the video is rewinding in the second half.