Music Video Analysis

Rudimental feel the love ft Sam Smith 






 This is a very unconventional music video , unlike other music videos there is no lip synching in this video and there isn't a storyline that links to the lyrics.This music video is filmed on the streets of philadelphia and it takes a look at lives of the members of the fletcher street urban riding club a youth group. This is a youth group that has been running in the in the community for over a hundred years. The business and of the video is a great match to the dubstep torn of the song. The lyrics 'I can feel the love' go well with the videos positive representation of the black youth. This is what makes this video standout. Videos like this have become increasingly popular over the past couple of years. Other examples include David Guettas "titanium" ft. Sia  and stigmas 'nobody to love' these videos have gotten a lot attention.
















The Vamps - Somebody to you ft. Demi Lovato 







This video is very good because its got mixture of the typical band setting with instruments , however its also follows a certain a young group of people in an exotic setting and has a sub storyline that correlates with the lyrics and theme of the song well. The shots of all the young people just having fun and laughing make the video fun and pleasant to watch therefore the video if very effective.